Secrets Of Marketers

Next Level SEO Marketing Strategies from the Former SVP of Marketing at Overstock.com

April 29, 2020

Next Level SEO Marketing Strategies with Jeremy & the Former SVP of Marketing at Overstock.com, Geoff Atkinson. Geoff Atkinson is the Founder-CEO of Huckabuy. Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com where he developed expertise in SEO and grew the channel from $0 to $300 million in the late 2000s. In addition to SEO, Geoff managed everything from pricing algorithms and content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, UT where he loves to ski, bike, play golf, and throw tennis balls for his dogs, James and June.

Huckabuy is an SEO software company building automated services around key Google initiatives, like dynamic rendering and structured data markup, to drive significant organic channel growth for all types of organizations. Customers include familiar names like Salesforce and Concur.

Jeremy & Geoff touch on Geoff's background in the industry, why the technical part of SEO is important, how Huckabuy stands out compared to other SEO companies, and why people need to care more about SEO. Listen to this week's episodes to learn all tactics related to SEO for eCommerce Brands and to learn Geoff's incredible background at Overstock.com.